Recently after reading FleshBot’s  interview with Joanna Angel in the last decade of porn, I sent in the below email.

I wanted to post it here because I want to share my thoughts on the changes happening in the industry in this post and others.

I really enjoyed Fleshbot’s interview with Joanna Angel on the last
decade of porn.  She she was pretty spot on and in sharing the alt
porn scene with her, I can relate to her experience.

I have been looking back on the last decade myself, but mostly I have
been thinking about the future.  I haven’t had to do much to keep up
with changes in the industry over the last decade, because like
Joanna, I was part of that change.  I got involved in ’99.  Magazines
were out and the big shakeup was everything moved online.  Anyone who
didn’t adapt quickly ran into big trouble, just look at what happened
to Al Goldstein.  Now things are changing again, and we need to adapt.

Those of us who sit around and bemoan all the free porn out there and
hope for some sort of “solution” or “regulation” will quickly find
themselves irrelevant and out of business just as is happening to so
many in the music, magazine, and news industries now.

Don’t get me wrong, I know how much it sucks to work hard and spend a
lot of money on something only to see it passed around for free, or to
bust your ass to try and convince a few people that they should stop
browsing the TGP’s and the tubes and come pull out their credit card
for you.

The subscription model will not work for much longer if all that you
are offering is porn.  People will need to get something from you that
can not be obtained anywhere else for free or very cheap if they are
going to give you money.  Be it an experience or something tangible,
it can not just be the lure of tits and ass, no matter what flavor
they come in.

The next decade will not be about “finding a solution” to “get out of
this hole.”  The next decade will be ruled by some very creative
people who will find success by staying on their toes and constantly
coming up with cool innovative ideas rather than simply trying to add
their own flavor or twist to the same recipe used by everyone else.

I don’t have all the answers yet, but I am working on some fresh ideas

and am very excited about the next decade.  :)

I thought it was interesting that in a different interview in the same series, this time with Digital Playground, Adella had this to say about the next decade of porn.

“Porn will be regulated, centralized and easy to obtain anonymously in any format, on demand.”

I kinda laughed at this because porn is already easy to obtain anonymously in any format, on demand.  It is called the Internet.  The Internet was a bigger thing for porn than VHS.  People no longer had to leave their homes and go to an adult bookstore.  My thought (and I could be interpreting this wrong) is that Adella, like many others in the industry are hoping for a way to distribute porn in a way that gives them more control over their content meaning less free porn, less piracy, more pay porn.  This simply is not going to work.  If they are hinting at a “solution” they are looking in entirely the wrong direction.  When your business model falls apart because the market changes, you need to come up with a new business model.  Period.  Trying to fight off the change to prop up your existing model only serves to slightly delay the inevitable.

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